The meaning of SEO is Search Engine Optimization, this is a method link for web pages, blogs and sites. Their function is to obtain a good organic positioning, obtaining good traffic and having authority for a blog or site.
The main goal that a company that is willing to invest in digital marketing proposes is to be able to obtain one of the first positions in the search engines, after that they are in charge of being able to obtain clicks and visits on their website.
It is necessary and essential to try to invest in adequate strategies to obtain satisfactory results and thus be able to ensure that your business achieves the appropriate positioning on the Google page. because it is not enough to be on the internet without having adequate vision.
In the end, the competition for search engine positions is growing as companies go through the period of digital transformation.
Reaching good positions on the results pages may be more within your reach than you imagine. On your website you can perform a series of opatamizations and improve to an excellent level the experience that the reader may have with the content and in turn position yourself in search engines
In this episode we will teach you the necessary aspects for you to perform the optimization and you can be evident your presence in the online part and thus achieve the organic positioning that you want to achieve.
The main factors of SEO On Page are:
There are two main factors for positioning in Google:
the length and the quality of the content.
Since Google Panda was launched on the market, many things have changed in order to improve and to be able to identify the content that exists of very poor quality, this is done in order to optimize suitable results for the reading public.
If you must be very clear about this aspect and that is that when you have a very well developed content, the greater possibility you will have that you appear in the positioning..
The size directly influences the positioning of Google. In research conducted by Search IQ, the average size of top-ranked content was approximately 2,500 words.
That is because Google searches for the most complete content, which clarifies the doubts of the readers.
But that’s not a rule! You must bear in mind that everything will depend on how the reading public reacts to the content you have developed and if that content can answer all the questions that the reader may ask.
Regardless of the size of the text, the person needs to read your content and have all their questions answered. Otherwise, it will look for another text that better clarifies its questions.
Implementation of SEO and online marketing.
The main function of an online marketing plan is to combine all the marketing strategies and tactics to achieve one or more macro objectives. Or what is the same, to be able to sell more.
To achieve this, all disciplines of digital marketing, including SEO, must work together and in unison, both communication strategies, social networks, web positioning, paid advertising actions (online and offline), all have to complement each other. and feedback so that the online marketing plan comes to fruition.
Once the marketing plan is created, it has to be put into operation, we have carried out the marketing consultancy, defined the macro and micro objectives, we have analyzed the company and the competition in depth, carried out a complete SEO audit, created the SWOT, defined the target audiences.
It is time to land the whole theory and put it into practice. One of the first tasks to perform to gain online visibility (web positioning) is to activate content marketing, and for this we will need the target audience defined in the marketing plan, personal buyers …
Where is that target audience? (social networks, sites, interests, topics)
What devices do you use? (mobile, desktop, voice search … etc)
To start all this marketing machinery we need a starting point, which together with the communication strategy could be the SEO strategy. Carry out a good Keyword Research that; together with the marketing manager of the company; discover those topics and terms that can contribute the most to achieving the objectives.
The SEO approach must pursue the queries and need for information of the users at each stage of the same.
Concepts and search typologies must be related to each of the stages.
For each type of stage and need; a content strategy that impacts the results will be defined.
To do this; we will divide the terms and topics found by stages of the consumer; search intention and search volume